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C21 Signature Book Recommendations

Featured Books

AUTHOR: Seth Godin

Great marketers don’t use consumers to solve their company’s problem; they use marketing to solve other people’s problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. You can do work that matters for people who care. This book shows you the way.

AUTHOR: Seth Godin

Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. Every day, consumers come face to face with a lot of boring stuff – a lot of brown cows – but you can bet they won’t forget a Purple Cow. And it’s not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It’s built right in, or it’s not there. Period.

AUTHOR: Michael E. Gerber

Michael Gerber walks you through the steps in the life of a business, from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed, and shows how to apply the lessons of franchising to any business, whether or not it is a franchise.

AUTHOR: Robert Kiyosaki

Rich Dad’s CASHFLOW Quadrant is a guide to financial freedom. It’s the second book in the Rich Dad Series and reveals how some people work less, earn more, pay less in taxes, and learn to become financially free.CASHFLOW Quadrant was written for those who are ready to move beyond job security and enter the world of financial freedom.

AUTHOR: Stephen R. Covey

This beloved classic presents a principle-centered approach for solving both personal and professional problems. With penetrating insights and practical anecdotes, Stephen R. Covey reveals a step-by-step pathway for living with fairness, integrity, honesty, and human dignity.

AUTHOR: Dan Sullivan and Dr. Benjamin Hardy

In this book you will learn that measuring your current self vs. your former self has enormous psychological benefits. And that’s really the key to this deceptively simple yet multilayered concept that will have you feeling good, feeling grateful, and feeling like you are making progress even when times are tough, which will in turn will bolster motivation, confidence, and future success.

AUTHOR: Simon Sinek 

Imagine a world where almost everyone wakes up inspired to go to work, feels trusted and valued during the day, then returns home feeling fulfilled. This is not a crazy, idealized notion. Sinek illustrates his ideas with fascinating true stories that range from the military to big business, from government to investment banking.

AUTHOR: Mike Michalowicz 

After reading an article about a local farmer who had dedicated his life to growing giant pumpkins, Michalowicz realized the same process could apply to growing a business. Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconven­tional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.

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Crash Course: The 3 Books Every Agent Needs to Read

We know agents are busy people and don't always have time to read everything we recommend. This resource is your crash course in Atomic Habits, The Power of Moments and Peak Performance. Use the learnings in these books to change your business and your life.
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