A strong pricing strategy is fluid - adaptable to market conditions and able to be adjusted as needed. Planning for price reductions should be part of your initial consultation, before the…
There are many tools in an agent’s toolbox to build a smart, consultative pricing strategy. One of the most comprehensive tools available is Realtors Property Resource (RPR). In addition to…
For real estate professionals, pricing is an abstract concept that we tend to approach like a math problem to be solved. But for our sellers, it’s an emotional process as…
A comprehensive market analysis (CMA) is a common tool used by agents to estimate a listing’s price based on other comparable listings. They are one of the most well-known tools…
Mastering strategic pricing requires a thorough understanding of your local markets. One of the best data points agents can study to understand the current state of their markets is market…
When it comes to crafting a pricing strategy, many agents are taught to simply run a CMA. But this method doesn't take into account a house's unique features, micro-market trends…
Strategic pricing might be one of the most complex and yet most essential services real estate agents provide to their seller clients. It requires strong market knowledge so that you can…