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Mastering Negotiations


What do clients want most in a real estate agent? Other than finding the right home to buy, strong negotiating skills to get the best price is often ranked as one of the most desirable traits in an agent by buyers across all ages and markets. 

Mastering negotiations is more than just learning how to “beat” an adversary. In this course, you’ll learn the essential principles, tactics and psychology you can use to close more deals, achieve your clients’ goals and build relationships by allowing everyone to leave the table feeling like they’ve won. 

Topics included are:

  • Negotiation fundamentals
  • Understanding tactical empathy
  • Mastering delivery 
  • The illusion of control
  • Bargaining principles and tactics
  • The 7 types of negotiators

About This Course

  • Name: Mastering Negotiations
  • Lessons: 5
  • Duration: 3:00
  • CE Available: 5
  • Instructors: Dylan de Bruin
  • Experience Level: New Agents, Core Agents, Experienced Agents
  • Mandatory: NO

Meet Your Instructors

Picture of Dylan de Bruin
Dylan de Bruin

Broker | Owner
Dylan started as a real estate agent in the college town of Ames, IA. He started C21SRE to empower agents to run successful, enjoyable, sustainable real estate businesses. Over the last 15 years, he has grown the brokerage to more than 12 offices across the state of Iowa.

Current Status
Not Enrolled
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Content Developed Exclusively for Agents at

CENTURY 21 Signature Real Estate


We hope that you enjoy our content. Please note that only CENTURY 21 Signature Real Estate members are eligible for Continued Education (CE) Credits.

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