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Psychology of Persuasion: New ABC’s of Sales


How do you persuade others to say ‘yes’? By employing persuasive techniques rooted in psychology, agents can build trust, establish emotional connections, and ultimately increase the likelihood of closing successful deals.

In this course, you will gain a better understanding of the ways people communicate and how to utilize different levers, words, and tactics to work with clients, position yourself as an expert advisor and grow in your communication with others.

About This Course

  • Name: Psychology of Persuasion: New ABC’s of Sales
  • Lessons: 1
  • Duration: 1:00
  • CE Available: 1
  • Instructors: Dylan de Bruin
  • Experience Level: New Agents, Core Agents, Experienced Agents
  • Mandatory: NO

Meet Your Instructors

Picture of Dylan de Bruin
Dylan de Bruin

Broker | Owner
Dylan started as a real estate agent in the college town of Ames, IA. He started C21SRE to empower agents to run successful, enjoyable, sustainable real estate businesses. Over the last 15 years, he has grown the brokerage to more than 12 offices across the state of Iowa.

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Content Developed Exclusively for Agents at

CENTURY 21 Signature Real Estate


We hope that you enjoy our content. Please note that only CENTURY 21 Signature Real Estate members are eligible for Continued Education (CE) Credits.

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