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Re-Think Real Estate


How can real estate agents continue to provide value and hold the line in a shifting real estate market? Many agents are concerned with how to defend their value proposition, especially in a market where clients want more and see agents as similar commodities.

Included in this course is an overview of eight concepts specific to the current real estate sales environment. These ideas will help agents understand the shifting market, learn why value creation is essential and change their strategies and approaches to the business in order to stand out to clients, maintain their value propositions and raise the bar in real estate.  

Topics included are:

  • Understanding the ceiling of complexity
  • Avoiding the commoditization trap
  • Two economies and two decisions
  • Understanding the relational shift
  • Shifting to the experience sector
  • Moving from REALTOR® to business owner (ESBI)
  • The impact of working by referral
  • Why satisfied clients rarely refer

This course is broken into three parts to allow you to master the fundamentals of communication, effectively handle common scenarios and conflicts, and close deals. By the end of this course, you’ll have perfected the art of knowing what to say and when to say it.

About This Course

  • Name: Re-Think Real Estate
  • Lessons: 10
  • Duration: 10:00
  • CE Available: 10
  • Instructors: Dylan de Bruin, Angela Fisher
  • Experience Level: New Agents, Core Agents, Experienced Agents
  • Mandatory: NO

Meet Your Instructors

Picture of Dylan de Bruin
Dylan de Bruin

Broker | Owner
Dylan started as a real estate agent in the college town of Ames, IA. He started C21SRE to empower agents to run successful, enjoyable, sustainable real estate businesses. Over the last 15 years, he has grown the brokerage to more than 12 offices across the state of Iowa.

Picture of Angela Fisher
Angela Fisher

Agent Development Director
Before real estate, Angela was a second-grade teacher. She’s had her real estate license since 2014 and now oversees education, onboarding and ongoing training for the agents at C21SRE.

Current Status
Not Enrolled
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Content Developed Exclusively for Agents at

CENTURY 21 Signature Real Estate


We hope that you enjoy our content. Please note that only CENTURY 21 Signature Real Estate members are eligible for Continued Education (CE) Credits.

Talk with us today about how you could become an agent and unlock exclusive benefits, including access to our invaluable resources, podcasts and Continued Education opportunities.