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The Philosophy of Pricing

When it comes to crafting a pricing strategy, many agents are taught to simply run a CMA. But this method doesn’t take into account a house’s unique features, micro-market trends or your client’s goals and motivations. 

Pricing is an art, not a hard science. You need thorough market analysis and understanding, open and ongoing communication with your sellers, and the flexibility to adjust quickly in order to craft a strong pricing strategy. 

Agents who understand the philosophy behind strategic pricing are sure to stand out as market experts who can help sellers reach their real estate goals.

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