When it comes to crafting a pricing strategy, many agents are taught to simply run a CMA. But this method doesn’t take into account a house’s unique features, micro-market trends or your client’s goals and motivations.
Pricing is an art, not a hard science. You need thorough market analysis and understanding, open and ongoing communication with your sellers, and the flexibility to adjust quickly in order to craft a strong pricing strategy.
Agents who understand the philosophy behind strategic pricing are sure to stand out as market experts who can help sellers reach their real estate goals.