For real estate professionals, pricing is an abstract concept that we tend to approach like a math problem to be solved. But for our sellers, it’s an emotional process as they consider how to assign value to their home.
Your pricing conversations should always center around your clients’ core motivations. Talk through their needs with just as much empathy as expertise. This requires clear, confident communication that sets expectations, allows them to voice their opinions and needs and helps you guide them to make decisions.